CABANA BOY BRUTAL

BRANDING & DESIGN

THAT STANDS OUT

01:

I'm Devin Finch, a creative director who transforms brands into

forces that command attention.

02:

Blending fearless creativity with razor-sharp strategy for results

that lead, inspire, and grow.

LET'S TALK BUSINESS

SYSTEM VERSION 2.4.1

INITIALIZED

testimonial

Read what amazing people have to say

“

"Devin possesses the unique ability to translate complex ideas into stunning and impactful designs. His sense of humor helps unify the team and reset the mood during stressful times."

Chelsea Isaac

Marketing Strategist, Health & Life Sciences

“

"Devin helped in creating and elevating Proxima's brand to a level we couldn't have achieved without him. He has received numerous awards from nationally recognized organizations."

Isabella Schmitt

MBA, RAC, Executive Clinical & Regulatory Affairs

testimonial

Read what amazing people have to say

“

"Devin possesses the unique ability to translate complex ideas into stunning and impactful designs. His sense of humor helps unify the team and reset the mood during stressful times."

Chelsea Isaac

Marketing Strategist, Health & Life Sciences

“

"Devin helped in creating and elevating Proxima's brand to a level we couldn't have achieved without him. He has received numerous awards from nationally recognized organizations."

Isabella Schmitt

MBA, RAC, Executive Clinical & Regulatory Affairs

testimonial

Read what amazing people have to say

“

"Devin possesses the unique ability to translate complex ideas into stunning and impactful designs. His sense of humor helps unify the team and reset the mood during stressful times."

Chelsea Isaac

Marketing Strategist, Health & Life Sciences

“

"Devin helped in creating and elevating Proxima's brand to a level we couldn't have achieved without him. He has received numerous awards from nationally recognized organizations."

Isabella Schmitt

MBA, RAC, Executive Clinical & Regulatory Affairs

ARTCLASS ART STREAM

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CAREER HIGHLIGHTS

Rebranding a Clinical Research Start-Up

Tasked with evolving a clinical research company's market presence to match their expertise. Led comprehensive rebrand that transformed their positioning from traditional research organization to innovative market accelerator. Developed premium visual identity, intuitive web experience, and strategic messaging framework.

Results:

Enhanced market perception leading to significant sales growth and successful funding round.

Strategic Repositioning

Elevated brand presence in clinical research space

Visual Direction

Created sophisticated design system across platforms

Content Strategy

Developed clear narrative for complex services

Digital Experience

Built conversion-focused website and materials

Above: Complete website overhaul

Reimagined digital presence with custom illustrations and refined UI to showcase scientific credibility while maintaining accessibility and engagement.

Above: Various design collateral

Above: A webinar landing page and to the right of it is a glimpse of a diagram.

Above: Homepage design for their accelerator program that I branded, visually directed and taught branding workshops in.

MORE CREATIVE WORK

Designing a cosmetic brand

Above: Premium Beauty Packaging Design

Conceptualized luxury skincare packaging that balances sophisticated aesthetics with clinical credibility. Strategic use of color, finish, and form to establish premium market positioning.

Illustration work

Examples below from Houstonia features and cover stories

Above: Houstonia Magazine | Illustration for Eva Longoria feature interview

Above: Houstonia Magazine | Illustration for Yvonne G. feature interview

Recent Achievements

Crate Expectations Logo

Created stylish logo for Crate Expectations, a record merchant.

Complete Brand Overhaul for Meal Prep Service

Created an entirely fresh visual direction, logo, packaging, website design and positioning approach to this great service. Successfully turned it into a powerful and appealing presence that resonated with intended demographics.