CABANA BOY BRUTAL

CABANABOYBRUTAL

BRANDING, DESIGN & BIZ VIZ THAT BANGS FOR BUCK

BRANDING, DESIGN & BIZ VIZ THAT BANGS FOR BUCK

I’m Devin Finch, a creative director who doesn’t just design—he uncovers the soul of your brand and turns it into a force that commands attention.


From transforming cybersecurity startups into trusted innovators to reimagining clinical research companies for enterprise appeal, I blend fearless creativity with razor-sharp strategy.


The result? Brands that don’t just stand out—they lead, inspire, and grow.


Ready to ignite your brand’s untapped potential? Let’s make it unforgettable.

testimonial

Read what amazing people have to say

"Devin possesses the unique ability to translate complex ideas into stunning and impactful designs. His sense of humor helps unify the team and reset the mood during stressful times."

Chelsea Isaac

Marketing Strategist, Health & Life Sciences

"Devin helped in creating and elevating Proxima's brand to a level we couldn't have achieved without him. He has received numerous awards from nationally recognized organizations."

Isabella Schmitt

MBA, RAC, Executive Clinical & Regulatory Affairs

testimonial

Read what amazing people have to say

"Devin possesses the unique ability to translate complex ideas into stunning and impactful designs. His sense of humor helps unify the team and reset the mood during stressful times."

Chelsea Isaac

Marketing Strategist, Health & Life Sciences

"Devin helped in creating and elevating Proxima's brand to a level we couldn't have achieved without him. He has received numerous awards from nationally recognized organizations."

Isabella Schmitt

MBA, RAC, Executive Clinical & Regulatory Affairs

testimonial

Read what amazing people have to say

"Devin possesses the unique ability to translate complex ideas into stunning and impactful designs. His sense of humor helps unify the team and reset the mood during stressful times."

Chelsea Isaac

Marketing Strategist, Health & Life Sciences

"Devin helped in creating and elevating Proxima's brand to a level we couldn't have achieved without him. He has received numerous awards from nationally recognized organizations."

Isabella Schmitt

MBA, RAC, Executive Clinical & Regulatory Affairs

ARTCLASS ART STREAM

ARTCLASS ART STREAM

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CAREER HIGHLIGHTS
Rebranding a Cybersecurity Company

Charged with elevating a cybersecurity startup to enterprise-level standing. Led complete brand transformation that shifted perception from casual tech startup to trusted security innovator. Developed sophisticated visual identity, produced compelling video content, and unified messaging across all touchpoints.

Results:

Secured $3M+ funding round and significant sales growth through enhanced brand positioning, visual authority and storytelling.

Brand Strategy Development

Led complete repositioning from physical access startup to unified cybersecurity innovator

Creative Direction & Production

Established cohesive visual identity across all touchpoints including video, web, and marketing materials

Content Leadership

Developed strategic video and content direction resulting in enhanced brand storytelling and engagement

Digital Transformation

Spearheaded website redesign and platform migration to align with new brand positioning

Above: Clip from series of videos I directed and produced. Designed to establish credibility with enterprise clients through cinematic approach and focused messaging.

CAREER HIGHLIGHTS
Rebranding a Cybersecurity Company

Charged with elevating a cybersecurity startup to enterprise-level standing. Led complete brand transformation that shifted perception from casual tech startup to trusted security innovator. Developed sophisticated visual identity, produced compelling video content, and unified messaging across all touchpoints.

Results:

Secured $3M+ funding round and significant sales growth through enhanced brand positioning, visual authority and storytelling.

Brand Strategy Development

Led complete repositioning from physical access startup to unified cybersecurity innovator

Creative Direction & Production

Established cohesive visual identity across all touchpoints including video, web, and marketing materials

Content Leadership

Developed strategic video and content direction resulting in enhanced brand storytelling and engagement

Digital Transformation

Spearheaded website redesign and platform migration to align with new brand positioning

Above: Clip from series of videos I directed and produced. Designed to establish credibility with enterprise clients through cinematic approach and focused messaging.

CAREER HIGHLIGHTS
Rebranding a Cybersecurity Company

Charged with elevating a cybersecurity startup to enterprise-level standing. Led complete brand transformation that shifted perception from casual tech startup to trusted security innovator. Developed sophisticated visual identity, produced compelling video content, and unified messaging across all touchpoints.

Results:

Secured $3M+ funding round and significant sales growth through enhanced brand positioning, visual authority and storytelling.

Brand Strategy Development

Led complete repositioning from physical access startup to unified cybersecurity innovator

Creative Direction & Production

Established cohesive visual identity across all touchpoints including video, web, and marketing materials

Content Leadership

Developed strategic video and content direction resulting in enhanced brand storytelling and engagement

Digital Transformation

Spearheaded website redesign and platform migration to align with new brand positioning

Above: Clip from series of videos I directed and produced. Designed to establish credibility with enterprise clients through cinematic approach and focused messaging.

SEAMLESS SECURITY, BEAUTIFULLY VISUALIZED

Above: Cinema4D Product Renderings

Experience this revolutionary authentication system through cinematic 3D visualization. These product renderings showcase the elegant hardware and software integration that powers our next-generation security solution, where your phone becomes your universal key

CENTRAL DESIGN EVOLUTION

Above: Complete Website Experience & Messaging Evolution

A complete overhaul of the brand web presence, featuring refined messaging and intuitive visual design. The new interface uses custom illustrations and clear copywriting to transform complex authentication technology into an easily understood security solution for all users.

Let's talk business

Let's talk business

Let's talk business

CAREER HIGHLIGHTS
Rebranding a Clinical Research Start-Up

Tasked with evolving a clinical research company's market presence to match their expertise. Led comprehensive rebrand that transformed their positioning from traditional research organization to innovative market accelerator. Developed premium visual identity, intuitive web experience, and strategic messaging framework.

Results:

Enhanced market perception leading to significant sales growth and successful funding round.

Strategic Repositioning

Elevated brand presence in clinical research space

Visual Direction

Created sophisticated design system across platforms

Content Strategy

Developed clear narrative for complex services

Digital Experience

Built conversion-focused website and materials

Above: Complete website overhaul

Reimagined digital presence with custom illustrations and refined UI to showcase scientific credibility while maintaining accessibility and engagement.

Above: Various design collateral

Above: A webinar landing page and to the right of it is a glimpse of a diagram.

Above: Homepage design for their accelerator program that I branded, visually directed and taught branding workshops in.

MORE CREATIVE WORK
Designing a cosmetic brand

Above: Premium Beauty Packaging Design

Conceptualized luxury skincare packaging that balances sophisticated aesthetics with clinical credibility. Strategic use of color, finish, and form to establish premium market positioning.

Illustration work

Examples below from Houstonia features and cover stories

Above: Houstonia Magazine | Illustration for Eva Longoria feature interview

Above: Houstonia Magazine | Illustration for Yvonne G. feature interview

Recent Achievements

Recent Achievements

Recent Achievements

Crate Expectations Logo

Crate Expectations Logo

Created stylish logo for Crate Expectations, a record merchant.

Created stylish logo for Crate Expectations, a record merchant.

Complete Brand Overhaul for Meal Prep Service

Complete Brand Overhaul for Meal Prep Service

Created an entirely fresh visual direction, logo, packaging, website design and positioning approach to this great service. Successfully turned it into a powerful and appealing presence that resonated with intended demographics.

Created an entirely fresh visual direction, logo, packaging, website design and positioning approach to this great service. Successfully turned it into a powerful and appealing presence that resonated with intended demographics.

Proxima Clinical Evolution

Proxima Clinical Evolution

Secured 13+ awards and launched successful M1 MedTech Accelerator brand

Hotel Ugly Success

Created visual direction for Billboard 100 charting band "Hotel Ugly"

Created visual direction for Billboard 100 charting band "Hotel Ugly"

Big As Texas Festival - Logo/Branding

Created visual direction for Big As Texas Festival, including illustrative assets and logo

Created visual direction for Big As Texas Festival, including illustrative assets and logo

Inventing Tomorrow Podcast Logo Design

Created visual direction for this MedTech podcast, including logo/pictograph below

Created visual direction for this MedTech podcast, including logo/pictograph below

Various Sketches and Art

Some illustrative work.

Some illustrative work.

Interview Clip and Reel

Interview Clip and Reel

Career Journey

Career Journey

2023 - Present

Creative Director

Cybersecurity Company

Led complete brand transformation, securing $3M+ funding and driving significant growth


Led complete brand transformation, securing $3M+ funding and driving significant growth

2021 - 2023

Creative Director

Proxima Clinical Research

Secured 13+ awards and launched M1 MedTech Accelerator brand

Secured 13+ awards and launched M1 MedTech Accelerator brand

2012 - 2020

2012 - 2020

Animator / Producer

Houston Public Media

Production & Motion Design

AARP

Creative Director

M1 MedTech

Video Producer

Evelyn Rubenstein JCC of Houston

PowerPoint Presentation Specialist

University of Houston

Sr. Graphic Designer

WM (Waste Management)

Sr. Graphic Designer

Design Riot

Multimedia Specialist

3 Men Movers

Graphic Designer

Sky High Party Rentals

Graphic Designer

Archer Roose

Multimedia Designer

Dinolion

Graphic Illustrator

Vice Media

Multimedia and Video

Funwunce Productions