DEVIN FINCH — Brand Strategy & Narrative Engineering

Brands don't die in markets. They die in memory.

Great branding is more Method Acting than authenticity. Building characters founders can sustain under constant observation.

I translate complexity into narrative. Help companies occupy mental real estate through systematic repetition, not sporadic content. Brand as reality engineering. Not persuasion. Transmission.

Documentary Film

SELFISH Heart

Creative direction, branding, and marketing for documentary exploring traditional craftsmanship and modern identity. Bold typography meets cultural artifacts.

Creative Direction Branding Marketing

Editorial / Brand Strategy

BELIEVE!

High-end editorial series exploring American enterprise philosophy through vintage aesthetics and classical imagery. Print production as brand positioning.

Editorial Design Brand Philosophy Print Production

AI Automation / Brand Identity

Solved Systems

Brand identity and web design for AI automation consultancy. Glitch aesthetic meets technical precision through cyberpunk color palette and systematic visual language.

Brand Identity Web Design Visual Systems

BioTech / Brand Ecosystem

Proxima

Complete brand ecosystem for clinical research consultancy. Superhero visual language meets enterprise credibility across web, conferences, and marketing materials.

Brand Identity Illustration Web Design Conference Materials

Cybersecurity / Narrative Strategy

Allthenticate

Brand strategy and creative direction for authentication platform. Translated complex security technology into clear, confident market positioning that breaks category conventions.

Brand Strategy Web Design Marketing Video Production

Consumer / Brand Relaunch

Vital Kitchen Co

Complete rebrand for meal delivery service. Shifted positioning from commodity service to lifestyle integration through refined visual identity and messaging.

Rebrand Web Design Copywriting

DEVINFINCH